Site position in Google Search results FAQ
Site position in Google Search results FAQ
This article brings together answers to the questions we at Google hear most about your site's
position in Google Search results.
How do I get people to link to my site?
The key to getting links to your site naturally is to create unique, compelling content that other
people want to link to. Google is very good at detecting unnatural links that violate our
Webmaster Guidelines (for example, those that come from link-exchange schemes, paid links
schemes, or are auto-generated), so participating in such schemes could end up doing more
harm than good.
Watch this video for some ideas about getting people to link to your site:
My site used to rank really well, but now it doesn't. What happened?
The web is an organic, constantly shifting ecosystem, and your site’s performance in Google
Search can change for many reasons. To start troubleshooting, check out Why is my page
missing from Google Search.
Does my top-level domain (TLD; for example, .com, .org, .gov, .ponies) impact my site's
performance in Google Search?
No. Google's goal is to return the best and most relevant results to people, regardless of the
top-level domain. If our system determines that the best result is a page on a new Generic Top
Level Domain (gTLD), we'll return that page in search results.
Can a competitor do anything to damage my site’s performance in search results?
We work really hard to make sure that competitors can’t negatively affect other sites’ rankings.
If you're concerned about another site linking to yours, we suggest contacting the owner of the
website. Google aggregates and organizes information published on the web; we don't control
the content of these pages.
What techniques might cause Google to place a manual spam action on my site in search
results?
Our goal is to provide users with the best and most relevant results for their query. Sometimes
site owners—accidentally or on purpose—use techniques that attempt to game the system. For
example, a site might include hidden text or links, or use cloaking or sneaky redirects. The
quality guidelines section of our webmaster guidelines outlines illicit practices which can lead to
a manual action.
I made some changes so that my site is no longer in violation of the Webmaster Guidelines.
How can I make sure Google knows that my site is clean?
Submit a reconsideration request. Please allow several weeks for the reconsideration process.
Why don’t my images appear in Google Images?
You can improve how your images perform on Google Images by following the Google Images
best practices.
Why don’t my videos appear in Google Search?
You can help us find and index your video content by following the Video best practices.
Does buying ads improve my search ranking?
No. Google's advertising programs are independent of our search results. Search results display
on the left side of our results page; ads appear on the right and in the colored box at the top.
Participation in an advertising program doesn't positively or negatively affect inclusion or
ranking in the Google search results. Inclusion and ranking are free services; we don't accept
payment to expedite inclusion or improve a site's ranking for particular keywords.
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